The upcoming book, The Anxious Entrepreneur, subtitled ‘Anxiety Defeats Creativity – Creativity Defeats Anxiety’, covers several anxiety causing accounts to relate ways to defuse anxiety and depression in one’s entrepreneurship life, and setting in proactive and reactive – attitudes and actions.
It is by Tiisetso Maloma, who to date has published 2 books on entrepreneurship.
This book is targeted at aspiring and startup entrepreneurs to get them productive with the ventures they love.
“Over time, our anxiety threshold builds up. It can explode. Mine has several times” says Tiisetso.
Entrepreneurship is a nerve wrecking business, especially when things are not going according to one’s wish, plan, desire, need or desperation. This is almost all of the time.
Entrepreneurs, rightfully so, are always focused on achieving certain goals. They pursue opportunities they have thought of. This creates expectations. They have a picture of how these goals will be achieved. They have a picture of how many units of their products they will sell.
“Expectations are rarely met. Subconsciously when they aren’t, we are shaken. It is an opportune window for anxiety or even depression to set in, depending on the severity or extend of the misfortune/s” says Maloma.
Comparatively, entrepreneurs are highly prone to mental pains than the general society. A study titled “Are Entrepreneurs Touched with Fire” by Dr Michael Freeman, surveyed 242 entrepreneurs. 72% had mental health concerns, 49% had one or more lifetime mental health conditions and 5.4% were suicidal. World Health Organization says the world’s lifetime prevalence of depression ranges from 3% to 17%.
The book is of the premise that anxiety defeats creativity and productivity. But also, creativity defeats anxiety. It gives a guideline of how to manoeuvre from anxiety to creativity and productivity.
It is a collection of anecdotes, emotions, feelings, frustrations and philosophies where the connection point is, it seemed anxiety moved out of the way when a mode of creativity was given space.
The Anxious Entrepreneur book comes on out on 28 October 2015. Pre-orders are available on Amazon, Apple iBookstore and Kobo.co.za. South African print book pre-orders are available at www.tiisetsomaloma.com/books.
Tiisetso Maloma’s previous books are Forget The business Plan Use This Short Model and Township Biz Fastrack. He created the EBC Business Model Checklist Canvas and founded STARTUP PICNIC among other startups.
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For queries, contact Queen info@tiisetsomaloma.com
Website – www.tiisetsomaloma.com
