Tiisetso Maloma was a guest on The Creative Life Podcast hosted by the UK’s James Taylor. They talked about the startup scene in South Africa, entrepreneurship and creativity amongst several other helpful tips.
To download and listen to the podcast here https://www.jamestaylor.me/tiisetso-maloma/
James Taylor (M.B.A. F.R.S.A.) is an international conference speaker, author, coach and consultant on creativity and innovation who believes in the power of good ideas.
Tiisetso Maloma Profile
I have thoroughly written about entrepreneurship, creativity, anxiety and self improvement. I am an entrepreneur and author of four books: The Anxious Entrepreneur, Forget the Business Plan Use this Short Model, Township Biz Fastrack and Tales of an African Entrepreneur. I created the EBC Business Model Checklist and Canvas.
I am a blogger at www.tiisetsomaloma.com.
Books
I became disillusioned with business plans because of their rigidity and tediousness, so I devised a short and easy model to use instead called EBC. It became the book Forget the Business Plan Use This Short Model.
I knew that how township businesses are started and grown, provide the best and most fascinating blueprint of lessons on starting an entrepreneurship venture; these are techniques any good start-up in the world employs to find traction and growth. I wrote a simple dissertation which became the book Township Biz Fastrack.
I am one of the most anxious people out there and I defuse it with creativity. It is all in my fourth book, The Anxious Entrepreneur: Anxiety Defeats Creativity – Creativity Defeats Anxiety.
What I do
Like a renaissance man, I am a serial doer and learner of things interesting to me. So far, I have undertook almost all the things I aspired to, all within the relatively short period of ten years; accountant, DJ, author, clothing labels, television, technology and a few others things.
In course of carrying out and learning about my multiple interests – I notice, discover, connect, test and device methods of doing and improving things. And I write about them.
I have many interesting stories to share about my continuing entrepreneurship journey. Certainly the route has been flawed and littered with brutal accidents. I tell it all on my blog here tiisetsomaloma.com. Make sure to subscribe.
Work
I am involved in several businesses: networking (Startup Picnic), publishing (Bula Buka and Maloma Content), developing business courses, consulting and others. I am what is called a ‘Parallel Entrepreneur’.
Attributes
- Successfully founded/started, and project managed, several start-ups with no resources.
- Identifying of resources to deliberately do without and minimum viability essentials to gain traction with.
- Led a few successful marketing campaigns with a zero budget.
In the press
I was read, seen or heard on Under30CEO, Power FM, SAFM, NSBC, How We Made It in Africa, Business Report, Destiny Man Magazine, Cliff Central, Radio 2000 FM, YFM, SABC, Mogul in the Making, and many other outlets.
Education
A Diploma in Accounting and a Post Graduate Diploma in Forensic Auditing (2008), both with the University of Johannesburg.
Worked with
I proudly served various good companies in one way or another: SAICA’s The Hope Factory, Ndalo Media, Nedbank, SABC, ACM Gold, The Hope Factory, CSIR, Soul City, Moshito, Meerkat Media and others.
